Privacy Policy
American BioFit (“American BioFit,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, retain, protect, and disclose information when you visit https://americanbiofit.com, create an account, place an order, contact us, or otherwise interact with our website and services.
Information We Collect
The information we collect depends on how you interact with our website.
Information You Provide
We may collect:
- Your name
- Email address
- Telephone number
- Billing and shipping addresses
- Account login information
- Order information and purchase history
- Customer-service messages and requests
- Email and text-message communication preferences
- Information submitted through forms, reviews, or surveys
- Photographs and supporting information submitted for shipping or product claims
Payment Information
Payments are processed through third-party payment providers, currently including Square.
The payment provider may collect payment-card details, billing information, transaction information, device information, and fraud-prevention information under its own privacy policy.
American BioFit does not ordinarily receive or store your complete payment-card number. We may receive limited information such as the card type, last four digits, payment status, billing details, and transaction identifier.
Information Collected Automatically
When you visit our website, we or our service providers may automatically collect:
- Internet Protocol address
- Browser and device type
- Operating system
- Referring and exit pages
- Pages viewed and website interactions
- Date and time of access
- Approximate location derived from an IP address
- Cookie identifiers and similar technical information
How We Use Information
We may use personal information to:
- Operate, maintain, and secure the website
- Create and manage customer accounts
- Process, fulfill, and deliver orders
- Verify payments and prevent fraud
- Provide order confirmations and tracking information
- Communicate about orders, payments, shipping, and customer support
- Respond to questions, claims, and complaints
- Maintain business, accounting, and tax records
- Detect unauthorized, fraudulent, or unlawful activity
- Enforce our policies and Terms and Conditions
- Improve website performance and customer experience
- Comply with legal, regulatory, court, or government requirements
- Send marketing communications when the recipient has provided any consent required by law
Cookies and Similar Technologies
We may use cookies, pixels, local storage, server logs, and similar technologies to:
- Operate website functions
- Maintain shopping-cart and account functionality
- Remember customer preferences
- Improve website security
- Analyze website performance and traffic
- Detect fraud or suspicious activity
You can control certain cookies through your browser settings. Disabling cookies may prevent some website features from operating correctly.
Our website may not respond to traditional browser “Do Not Track” signals because there is no universally accepted standard for those signals.
Where required by applicable law, we will recognize legally valid opt-out preference signals, such as the Global Privacy Control, for activities covered by those signals.
How We Disclose Information
We may disclose information to service providers that perform services on our behalf, including:
- Website hosting and e-commerce providers, such as WordPress.com and WooCommerce
- Payment processors, currently including Square
- Email and business-communication providers
- Text-messaging providers, currently including Twilio
- Shipping carriers and fulfillment providers
- Fraud-prevention, security, and identity-verification providers
- Website analytics and technical-support providers
- Accountants, attorneys, insurers, and professional advisers
These providers receive information reasonably necessary to perform their services. They may process information according to their own terms and privacy policies.
We may also disclose information:
- To comply with applicable law, legal process, court orders, or government requests
- To investigate fraud, security incidents, policy violations, or unlawful conduct
- To protect the rights, property, or safety of American BioFit, our customers, or others
- In connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction
- With your direction or consent
Sale and Sharing of Personal Information
American BioFit does not sell personal information for money.
We do not knowingly share personal information for cross-context behavioral advertising. If our practices change, we will update this policy and provide any opt-out mechanism required by applicable law.
Third-party services may independently collect information when you interact with their websites, applications, or services. Their practices are governed by their own privacy policies.
Email Communications
We may send transactional emails concerning orders, payments, shipping, account security, customer service, or policy updates.
If you separately subscribe to promotional email communications, you may unsubscribe through the link provided in the message or by contacting us.
Unsubscribing from promotional emails does not prevent us from sending necessary transactional communications.
Text Messages
If you voluntarily opt in to receive text messages from American BioFit, we may send transactional messages such as:
- Order confirmations
- Payment notifications
- Order-status updates
- Shipping and delivery information
- Customer-support communications
Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance.
Consent to receive text messages is not a condition of purchase. Unless you separately provide legally sufficient consent, transactional SMS consent will not be used for promotional marketing.
Mobile information and SMS consent records will not be sold or shared with third parties or affiliates for their marketing or promotional purposes. We may disclose this information to telecommunications and messaging providers only as necessary to deliver and administer the messaging service.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Fulfill the purposes described in this policy
- Process and document transactions
- Maintain tax, accounting, and business records
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Comply with legal obligations
Retention periods vary depending on the type of information and the reason it was collected.
Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.
However, no website, network, storage system, or electronic transmission is completely secure. We cannot guarantee absolute security.
Do not send complete card numbers, account passwords, or other highly sensitive information through ordinary email, text messages, or the website contact form.
Your Privacy Choices and Requests
Depending on your location and applicable law, you may request that we:
- Confirm whether we maintain personal information about you
- Provide access to certain personal information
- Correct inaccurate information
- Delete eligible information
- Update your communication preferences
- Provide information about how your personal information is used or disclosed
We may need to verify your identity before completing a request.
Certain information may be retained when required for transactions, taxes, accounting, fraud prevention, legal compliance, dispute resolution, or another lawful purpose.
You may submit a request by contacting us using the information at the end of this policy. Additional information is provided on our Privacy Choices page.
California Privacy Rights
California residents may have additional privacy rights under applicable California law.
If American BioFit becomes subject to the California Consumer Privacy Act or another applicable comprehensive privacy law, eligible California residents may have rights to:
- Know the categories and specific pieces of personal information collected
- Know the sources and purposes of the collection
- Know the categories of third parties receiving personal information
- Request correction or deletion of eligible information
- Opt out of the sale or sharing of personal information
- Limit certain uses of sensitive personal information
- Receive equal service and pricing when exercising a privacy right
American BioFit does not currently sell personal information for money or knowingly share personal information for cross-context behavioral advertising.
An authorized agent may submit a request when permitted by law. We may require reasonable proof of authorization and identity verification.
Children and Age Restrictions
This website and its products are intended only for adults who are at least 21 years old.
We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, contact us so we can investigate and delete it when appropriate.
SMS Communications and Mobile Information
If you voluntarily opt in at checkout, American BioFit may send transactional SMS messages concerning invoices, payment status, order processing, fulfillment, shipping, and other account or order updates. Message frequency varies. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.
You may opt out at any time by replying STOP. Reply HELP for assistance. After opting out, you may receive one final message confirming your opt-out request. You may continue receiving order information by email.
American BioFit does not sell, rent, or share mobile phone numbers or SMS opt-in data and consent with third parties or affiliates for marketing or promotional purposes. Information may be provided to service providers and telecommunications carriers only as necessary to deliver and support the messaging service or when required by law.
All other information-sharing categories described in this Privacy Policy exclude text-messaging originator opt-in data and consent. This information will not be shared with third parties for their marketing or promotional purposes.
External Links
Our website may contain links to third-party websites or services.
American BioFit is not responsible for the content, security, or privacy practices of third parties. Review their policies before providing personal information.
Changes to This Policy
We may revise this Privacy Policy periodically.
The updated version will be posted on this page with a revised “Last updated” date. Material changes may also be communicated through another reasonable method when required by law.
Contact Us
For privacy questions or requests, contact:
American BioFit
Email: support@americanbiofit.com
Website: https://americanbiofit.com